Italian UGC creators abroad

An Italian creator living outside Italy is still a native speaker: the script, the accent and the cultural references work exactly like those of a profile in Milan or Rome. Everything else changes. Shipping a physical product now crosses a border, with the lead times and customs that come with it, so these profiles perform best in categories that need nothing shipped — apps, software, digital services, training — or when the product already sells in the country where they live. In exchange they offer two things a resident profile cannot: settings that look nothing like the rest of your campaign, and often a second native language, useful when one shoot has to serve more than one market. Bear in mind the backdrop will read as foreign: if the campaign needs to show a recognisable Italy, pick a resident creator instead.