VerifiedSasi
BergamoItaly
Sono una ragazza QUASI simpatica, per fortuna dietro c’è una social media manager 🙃
BeautyLifestyleFashion
Italianfrom €90
UGC creators in Italy
Find UGC creators in Italy for your brand.
Discover UGC creators in Italy by city, sector and content type. Find profiles that fit your brand and explore creators specialising in different industries and formats.
497UGC creatorsVerified profiles
86Filters available56 cities · 30 sectors and characteristics
€75Average rate15-second UGC video
The directory
The best UGC creators in Italy
Every profile lists the city, the sectors they work in, the formats they produce and the languages they can shoot in.
BeautyMilanWomenLifestyleRomeWith a carFashionTurinTattoosTravelPalermoWith a dogHomeNaplesWith a catSee all →
Verified
VerifiedChiara
MilanItaly
Ciao! Sono Chiara, UGC Creator italiana. Amo creare contenuti autentici, naturali e curati, soprattutto nei settori beauty, lifestyle, pet ed app/servizi. Mi…
PetsBusinessFinance
Italian · Englishfrom €50
VerifiedLaura
MilanItaly
Giornalista, creator e digital strategist, sono mamma di di bambine e vivo tra l’Italia e la Thailandia.
TravelHomeArt
Italian · Englishfrom €80
VerifiedSara
PerugiaItaly
Sono una creator over 40 specializzata n contenuti chiari, visivamente accattivanti e coinvolgenti, pensati per valorizzare ogni dettaglio del prodotto e creare…
PetsBeautyFitness
Italianfrom €100
VerifiedMary
TrentoItaly
Content creator♥️ food, beauty and lifestyle!
FoodCookingLifestyle
Italian · French
VerifiedFederica
MilanItaly
sono una ragazza appassionata di moda, beauty, viaggi e accessori. Amo scoprire nuovi prodotti, seguire le ultime tendenze e condividere le mie passioni…
BeautyHomeLifestyle
Italianfrom €50
VerifiedYoymar
TurinItaly
Hola soy Yolimar una UGC creator dinamica creativa y versátil dispuesta a colaborar con tu proyecto y obtener resultados increíbles.
BeautyPetsLifestyle
Spanish · Italianfrom €50
VerifiedGiada
RhoItaly
Estetista di professione, content creator per passione 💄 Beauty & lifestyle 🌸
LifestyleFashionHealth
Italianfrom €50
UGC directory in Italy
Find the right UGC creator for your brand
Verified profiles, and the information you need to compare and decide.
Verified profiles
We review every profile before it joins the directory.
Visible rates
Check each creator's rates before you choose.
Precise search
Find creators by city, sector and specific characteristics.
Direct hiring
Once you find the right profile, you can hire them directly through Huuk.
Two ways to collaborate
Two ways to hire and work with UGC creators
Choose how you want to work with UGC creators: hand the whole process to an agency, or find and manage your collaborations yourself.
byCreators
UGC AgencybyCreators is a UGC agency that runs the whole process for you: from strategy and creator selection through to production, editing, review and delivery of the content.
Right for you if
You want to hand over the whole process and receive your UGC content ready to publish.
- Strategy and briefing
- UGC creator sourcing
- Full project management
- From €380 per video
Huuk
UGC PlatformHuuk is a UGC platform where you can find and hire creators directly, compare profiles and rates, and manage all your collaborations from a single place.
Right for you if
You would rather pick the creators yourself and manage your collaborations directly.
- Access to 1000+ verified creators
- Hire directly, no intermediaries
- Everything managed on one platform
- Free for brands
Every way to browse creators
Search the 497 profiles in the directory by city, sector or creator characteristics, and find the one that fits your brand best.
Creators by location
Search UGC creators by city
Find UGC creators by city and see the profiles available and their rates. If you need a creator in a specific location, start here.
NaplesCampania8 creatorsfrom €118GenovaItaly6 creatorsfrom €81BolognaItaly5 creatorsfrom €96BresciaItaly5 creatorsfrom €95
Creators by sector
Search UGC creators by sector
Find creators who specialise in your brand's sector, from beauty and fashion to technology, food, fitness and more.
Beauty399 creatorsSkincare routines, makeup and personal care.Lifestyle394 creatorsDaily routines and general-purpose content.Fashion310 creatorsClothing, accessories and footwear.Travel266 creatorsDestinations, hotels and experiences.Home263 creatorsDecor, organisation and household products.Food231 creatorsFood, drinks and restaurants.Pets183 creatorsCompanion animals and products for them.Fitness167 creatorsTraining, sports gear and supplements.Cooking145 creatorsRecipes and food preparation.Technology130 creatorsElectronics, gadgets, apps and software.
Creators by characteristics
Search UGC creators by characteristics
Find creators by the characteristics your campaign needs: gender, age, kids, pets, vehicle or specific features.
Women435 creatorsWomen UGC creators available in the directory.With a car375 creatorsProfiles with their own vehicle.Tattoos249 creatorsProfiles with visible tattoos.With a dog220 creatorsProfiles who live with a dog.With a cat149 creatorsProfiles who live with a cat.Glasses143 creatorsProfiles who wear glasses.With kids132 creatorsProfiles who can shoot in a family setting.Piercings101 creatorsProfiles with visible piercings.Men61 creatorsMen UGC creators available in the directory.Freckles61 creatorsProfiles with freckles.With a motorbike38 creatorsProfiles with a motorbike or scooter.Over 5112 creatorsUGC creators over 51.
Who we are
A directory built by people who work with UGC every day
UGC Creator Italia comes out of the experience of the byCreators and Huuk teams working with brands and creators. We know the UGC market from the inside, and we use that to build a directory that is useful and transparent.
- 01
Verified profiles
We review each creator's information and portfolio before adding them to the directory. Only profiles we have checked get published.
- 02
Creator rates
We show the rates each creator has published, so you can compare profiles and get a sense of the cost before reaching out.
- 03
Data that helps you choose
We organise profiles by city, sector and characteristics, so you can compare options and find creators that fit your campaign.
- 04
Transparent from the start
UGC Creator Italia is a project by the byCreators and Huuk teams. We say so clearly, so you always know who is behind the directory.
Frequently asked questions about UGC creators in Italy
How do I find UGC creators in Italy?
On UGC Creator Italia you can discover UGC creators in Italy and browse their profiles by different criteria: city, sector or type of creator.
You can start with creators in cities such as Turin, Naples, Modena, Palermo or Lecce, or explore profiles specialising in sectors like beauty, fashion, travel, fitness, technology, food and others.
How do I choose the right UGC creator for my brand?
It comes down to the kind of content you need, your sector and the creator profile that fits your brand.
Before deciding, look at their content examples, specialities, location and profile details. The most experienced creator isn't always the right one: what matters is that their style and tone match the content you want to produce.
Can I find UGC creators by city?
Yes. The directory lets you browse UGC creators by city in Italy, which makes it easier to find profiles near your brand, your business or your shooting location.
You'll find creators in Turin, Naples, Modena, Palermo, Lecce, Ragusa, Savona, Benevento and other cities in the directory.
Can I search for UGC creators by sector?
Yes. You can browse creators by sector or speciality, including categories such as beauty, fashion, lifestyle, travel, fitness, health, technology, food, gaming, pets and other industries.
That makes it quicker to spot profiles whose style and experience fit your product or service.
How much does it cost to hire a UGC creator in Italy?
The price of a UGC creator in Italy can vary considerably depending on the creator and the terms of the collaboration.
Factors such as the type and length of the content, the creator's experience, editing, usage rights, paid media, revisions or add-on services all feed into the final price.
Profiles in the directory show indicative starting rates where available, so you have a first reference before opening a conversation.
How can I work with the creators I find in the directory?
UGC Creator Italia helps you discover profiles and find creators that could fit your brand.
If you want to run the collaboration yourself, you can do it through Huuk. If you would rather delegate creator selection and the whole project, you can work with the byCreators team.
That way you pick the model that suits your brand.